This show is basically romanticizing patriarchy.
 If there is any critique, it’s not that of arranged marriages, but of the unspoken biases, the pressure of marriage, and cringeworthy laundry list of preferences that constantly perpetuate.
 I was fuming at Geeta’s “women need to adjust more.” I have SO many issues with this show… the matchmaker’s job depends on the patriarchal society, but it is truly representative of the culture. Truly representative. Which is the sad part.
 The fact that so many people cringed watching it only proves how real those people felt to us. The appeal lies in the fact that whether you laugh or scream, it’s difficult to deny that the whole thing has a wallop of truth to it.
 This is the whole purpose of the show: to make people cringe and relate at the same time so that they can understand that what’s wrong and what needs to be changed.
-Excerpts from IMDB reviews from Indians in the diaspora
This is THE show (on Netflix) being discussed the past week on Twitter! While Helen of Troy may’ve launched a 1,000 ships, this show probably launched a 1,000 think-pieces. Indian Matchmaking sprung from the mind of Smriti Mudhra (a millennial documentary filmmaker raised in the US); she was nominated for an Oscar for her short film- St. Louis Superman (2019). Now, I know what some of you are thinking- isn’t this a reality show!? A pop culture critic was calling it a mash-up of The Real Housewives, Monsoon Wedding, and The Bachelor. Mudhra described it as a “commercial docu-series” on an interview w/ professor Sree Srinivasan on his YouTube channel (see comment below for full video).
For the first few days after its release, I resisted watching it (b/c I usually don’t watch everything that’s “popular”). Then, last SUN, I gave in… and quickly realized WHY so many viewers found it “cringey.” I found it partly cringe-worthy, but also partly tolerable (as in I couldn’t look away). There are two characters (one in US, one in India) who I could relate to. I will keep this spoiler-free, BUT I must warn you that sensitive issues will come up (see comments below for further reading). Is this show regressive, or is it revealing hard truths re: the arranged marriage process (“holding a mirror to nature”)? Are desis hungry for representation? Is this show enjoyable? Let me know your thoughts below!
The show follows 7 single individuals of Indian heritage (ranging in age from mid-20s to mid-30s) living in the US and India. They’re clients of the narrator/main protagonist, Sima Taparia, who refers to herself as “Mumbai’s Top Matchmaker.” Her business is “booming,” as arranged marriage is the norm in India (no stats are given on this, but it’s part of the culture). Sima Auntie (as she is commonly known) explains that she works w/ more “traditional families” who see marriage as a union of two families, not only the couple. The clients in India are among the 1% (elite): a jeweler (Pradhyuman), an engineer who went to college in the US (Akshay), and a fashion designer/entrepreneur (Ankita). The clients in the US are middle to upper-middle class; this group includes an educator in Austin (Vyasar), a lawyer in Houston (Aparna), a Guyanese dance teacher/entrepreneur in New Jersey (Nadia), and a Sikh divorced mom in Colorado (Rupam). Sima chooses matches for these people and sets them up on arranged dates, sometimes w/ family in tow.
There is no mention of how much money clients pay Sima over the 8 eps (around 30 minutes each), I assume it’s a hefty sum. It’s also assumed (by us in the desi diaspora) that most of Sima’s clients are Hindu, wealthy, and come from the upper caste; other viewers may or may not realize this. There is no discussion of the caste system. Some words are defined onscreen; “biodata” (a sort of resume for singles) is explained in detail. There are several instances where the words “tall, slim, and fair” (as in light-skinned) are used to describe prospective matches or clients’ preferences. Colorism is a big problem in India, as well as other nations of the world. The way these words are used may not shock most desis, but this show isn’t only being watched by us. It was a BIT jarring- at first. The words “good character” and “good heart” were used often to describe individuals.