This is a story of two brothers.
It is a study in how Fernando and I looked at each other one day in 2008 and decided to use social media to promote his career. It started with a conversation and a new tool called Twitter (imagine that). We had no idea what it was, but since Fernando was completing his first CD, we needed to find a way to share his talent to the world. It became a family affair. Let Fernando tell you:
“About five years ago my brother and I were talking about how rapidly the entertainment industry was changing. It was becoming evident that fans wanted more interaction with artists and so we decided…
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