This is a story of two brothers.

I am one of those brothers. The other is Fernando Varela, one of the members of FORTE, the multicultural tenor trio that made next Tuesday’s final round of “America’s Got Talent.”

It is a study in how Fernando and I looked at each other one day in 2008 and decided to use social media to promote his career. It started with a conversation and a new tool called Twitter (imagine that). We had no idea what it was, but since Fernando was completing his first CD, we needed to find a way to share his talent to the world. It became a family affair. Let Fernando tell you:

“About five years ago my brother and I were talking about how rapidly the entertainment industry was changing. It was becoming evident that fans wanted more interaction with artists and so we decided…